Once targeted, a GetAppointments Account Executive begins the process of contact, needs analysis and conveying a compelling message. Once rapport is established a sense of urgency is created and the Account Executive positions for a scheduled appointment.
Timing is a critical factor of the lead generation process so pursuit often extends beyond the initial contact. GetAppointments understands this cycle and will continue a relationship until the opportunity presents itself or the client falls from your active prospect list.
The following compensation models are to be used when evaluating and budgeting for upcoming marketing campaigns. The key to developing and understanding any lead generation program is understanding that the product or service must have an "ROI" that supports using external resources.
Building rapport with lower level management is generally based on the product or service that is being marketed. Companies considering this model should expect to invest in 80-100 hours per month.
As this level represents the majority of the business population that is considered to be within reach the challenge becomes time-served and persistence. Companies considering this model should also expect to invest in 80-100 hours per month.
In consideration of the complexities and time that it takes to develop relationships at this level in the organization each program is managed and priced based on a comprehensive evaluation of the program goals, targeted company(s) and business solution being offered. Once the bases of the program has been defined then a monthly retainer is set.
All Executive level appointments include confirmation calls and are rescheduled if necessary.
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